CCellarman
Wildflower meadow beneath a wide blue sky

Sam Wilkin · Food & farming

Hard work deserves a better story.

I help food and farming organisations find the sharp idea, tell it brilliantly and turn it into something people act on.

Tell me what you’re working onSee how I can help →
Cellarman

Part strategist.
Part storyteller.
Entirely food.

I work where food, farming, culture and commerce meet—finding the idea that is true, distinctive and useful, then giving it the form and momentum it needs.

01 · What I do

Think clearly.
Communicate brilliantly.

Explore the work →02 · Collaborations

Make something
delicious.

Meet the collaborations →03 · Listen

Stories you
can hear.

Hear the stories →

“Don’t sell farming. Create an experience that makes people care about it.”

Start a conversation

What are you working on?

Or email sam@cellarman.co.uk