Strategy & direction
Clear positioning, practical marketing plans, commercial thinking and the evidence to make better decisions.
- Brand and proposition
- Marketing strategy
- Audits and measurement
- Campaign planning
What I do
Clear thinking.
Compelling work.
I help ambitious food and farming organisations work out what matters, communicate it properly and turn attention into action.
Stories & content
Editorial work with enough substance to earn attention—and enough character to be remembered.
- Writing and campaigns
- Podcasts and interviews
- Newsletters and social
- Film development
Presenting & convening
Warm, informed communication that makes complex subjects accessible without flattening them.
- On-camera presenting
- Panels and live events
- Webinars and tastings
- Facilitation
Selected work
Making the case for farming that works with nature
Campaigns, conversations and live experiences connecting pasture-fed farming with the food on people’s plates.
Turning exceptional travel into a clearer invitation
Strategic marketing and customer-journey work for food travel built around great cheese.
Helping a brilliant dairy grow with confidence
Linking production, stock, sales and storytelling so decisions reflect what is really happening in the dairy.
Bringing Spanish cheese stories to the screen
Creative development, production and presenting for a film-led journey into Spain’s cheesemaking cultures.
Start a conversation
What are you working on?
Or email sam@cellarman.co.uk